Rob Snoeijs, Tektra co-founder and marketing manager, explains how Tektra’s brand awareness grew from the start. It’s a multifaceted approach, aimed at both experienced IT and data engineering specialists, as well as organizations looking to engage these profiles through Tektra as consultants or employees.
About a year ago, I began promoting Tektra, our new agency specializing in IT consultancy and recruitment. We knew that the consultancy market was facing tough challenges, but we've seen that our clients recognize the benefits of our approach. In the meantime, we’ve noticed that Tektra is really gaining momentum, having already gathered more than 5,000 followers without any paid marketing campaigns.
Consultants on the bench, due to the current market situation, are particularly interested in companies like Tektra to be considered for new assignments. Apart from local circumstances, experienced IT professionals from abroad also remain interested in contributing to projects here in Belgium.
In our digital world, it seems obvious that IT clients and consultants can easily find each other. However, in practice, we see that good matches rarely happen just by passing along CVs.
Because quickly skimming through CVs doesn’t offer enough trust or nuance for a proper fit, Tektra approaches things differently. For end clients, we promote our targeted, innovative service with the following approach: 1) First, we rigorously screen candidates digitally; 2) Then, we thoroughly evaluate the remaining candidates based on their skills, character, and motivation. This way, Tektra provides organizations with a shortlist of experienced candidates who meet their specific needs. Our clients can then internally weigh their preferences for a particular candidate. We offer various options, with or without exclusivity and on a no-cure-no-pay basis.
We also notice that candidates appreciate our way of working. For example, they describe our pair programming sessions as an opportunity to showcase and prove what sets them apart from others. This helps us see where our candidates truly excel. We also discover how they approach life and what types of projects and work environments make them happy.
In our communication, we share videos where our CEO, Tom De Bruyne, enthusiastically explains the key aspects of our offerings and approach. In addition, we feature testimonials from both end clients and our experienced IT specialists. Potential clients and candidates who resonate with these messages often visit our website and socials. Of course, my colleagues Tom and Kenneth, along with myself, regularly attend networking events to learn face-to-face how different parties are searching for the right IT professionals. Once the Tektra train is fully up and running, we plan to systematically highlight our optimal matches. This will inspire others to fill their critical IT positions in a cost-effective and sustainable way.
In a nutshell, we preach through marketing what makes Tektra unique in theory and practice. Essentially, we search digitally, both inside and outside Belgium, for the right experienced IT candidates and conduct in-depth evaluations of those who stand out for the positions to be filled. Since we automate the process and tests as much as possible, we can offer our IT specialists at competitive rates. But the greatest benefit for organizations lies in securing the right matches, preventing them from wasting time and money by prematurely searching for replacements.
On to 10,000 followers!